Complete 2023 Guide.

Selling Your House
Without An Estate Agent

11 Steps For Selling A House Without An Estate Agent (2023)

Today, you’ll learn how to sell your house without an estate agent in 11 steps.

You’ll also find the pros and cons of selling homes without an estate agent.

Let’s get into it:

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Steps To Sell Your House Without An Estate Agent.

Can you sell a house without an estate agent? 

Yes, it’s perfectly legal to sell a home privately without the help of an estate agent.

Pros and Cons of Selling Without an Estate Agent 

Pros of selling property without agent 

  • You’ll save on estate agent fees (1% to 3.5% of the sale price).
  • You can completely control all aspects of the house sale.
  • You can advertise for free on social media platforms.

Cons of selling property without agent 

  • Estate agents can market to more potential buyers on major property portals.
  • Many estate agents can negotiate the best price possible.
  • Agents speed up the process by chasing lawyers.

How to Sell Your House Without An Estate Agent (12 Steps)

Prepare Documents for Private House Sales 

You’ll need to provide some legal documents to your home buyer and solicitor, including:

  • Energy Performance Certificate
  • Freehold or leasehold documents
  • Property title deeds
  • Proof of ID (for your solicitor)
  • TA6 property information form
  • TA10 fittings and contents form

Decide on an Asking Price Based on Market Research

But how should you determine a fair asking price?

  • Get an online property valuation on websites
  • Research the local housing market to see the cost of similar properties.
  • See if a local estate agent offers a free valuation with no contract required.
  • See if your property could get an extension, increasing its value.

You should aim to advertise your property for slightly higher than the average cost, as most buyers will offer below the asking price.

  1. Write a Description and Summarise Selling Points <h3>

43% of people would be less likely to tour a home if an online listing had grammar issues. (Redfin)

And since 78% of people start their property search online, you could be damaging your sale chances.

To write a good listing, you should include:

  • An engaging headline with adjectives. E.g. “Charming, fully-fitted home in a desirable neighbourhood.”
  • Summary selling points.
  • A concise description that avoids overselling.
  • Avoid phrases like “family-oriented” as it may alienate potential buyers.

Take the Best Photographs Possible 

You should take high-resolution images with natural light.

And take as many images of the property as possible, including:

  • Fixtures and fittings
  • Bedrooms
  • Communal living areas
  • Garden

If you don’t have a good camera, you could get a professional photographer – starting at £20 an hour.

Include Extra Documents on Your Listing to Sweeten the Deal 

You can include additional documents to increase the appeal of your home.

These include:

  • A floor plan which shows potential buyers the layout of the home. You can make one or hire a designer from £6 to £60 an hour.
  • A room-by-room guide that includes dimensions and a description of the facilities in each room.

Advertise the Property 

Websites like Rightmove and Zoopla don’t allow private sellers.

However, you can choose to advertise on social media, in a local newspaper, in shop windows, or even at an Auction.

You can find online estate agents as an affordable alternative to high street estate agents.

Organise Viewings 

To maximise your chances of impressing during house viewings, you should:

  • Ensure your home is tidy.
  • Plan a route to avoid hiccups.
  • Practice with someone to prepare for tough questions.

Don’t Be Afraid to Negotiate the Purchase Price 

You’ll receive offers below your asking price.

But don’t panic!

Decide how much you’re willing to accept before negotiations.

And don’t be afraid to haggle over the price.

And if you reject an offer, do so in a friendly way.

You’ll want to keep the door open if your buyer returns with a better offer.

Accept the Right Offer That Meets Your Valuation and Goals 

Money isn’t the only factor when accepting an offer.

If the buyer is in a chain, you may face delays.

While first-time buyers are usually quicker.

Accepting offers from buyers with a mortgage agreement in principle is also a good idea.

Organise the Legal Process 

Accepted an offer?

Great news!

Now you should instruct a solicitor to handle the paperwork.

Be sure to keep communication channels open with your buyer to ensure things move smoothly.

Be Prepared for Renegotiations 

After a mortgage valuation or survey, your buyer may learn that the home is worth less than they paid.

This can lead to renegotiations of the price.

Renegotiations can happen often, and you should be prepared to lower the price in some cases.

When Should You Sell Privately and When Should You Use an Estate Agent? 

A private house sale is likely the way to go if you’ve already got a buyer interested in your property.

But if you’re new to selling a home, you should contact estate agents.

However, there’s no harm in going it alone at the start.

You just need to know when to quit.

Let’s say you market your home but get no interest within three months.

In this case, you could take your home off the market for a while and put it back on sale with an agent to reach more people.


Can I sell my house privately after listing with an estate agent UK?

If you sign a sole agency agreement with an estate agent, you can only sell the home with them.

But if you find a buyer yourself, such as a friend, you won’t usually have to pay agent commission fees.

If I have a buyer for my house, do I need an estate agent?

You can sell a home privately without an estate agent. There are no legal requirements to get an agent involved, but they can make the process smoother.

If you know someone who could be interested in your home, tell your agent in writing before signing anything to avoid agent fees.

Download 2023 Estate Agent Guide